Being part of the creative team at El Barrio Run Club has given me the freedom to experiment and push boundaries. Together, we wanted to design something instantly recognizable, a singlet that felt uniquely ours as Latinos. We realized every imported fruit coming into the US carries a quality sticker proving it's legit. We carry that same undeniable authenticity and quality. Inspired by that concept, we brought this singlet to life with the support of Nike NYC.
Brought together through graphics by Lilia Martinez and Fernando Garcia, with visual production, photos & video created and edited by me. Music: "El Pescador" originally composed by José Barros, popularized by Totó la Momposina, and used on Karol G’s Trópicoqueta Tour.
